IBPS CWE (Clerk) Marketing Knowledge Quiz : 03

March 16, 2016

1.Direct Marketing means
a)Advertisements
b)Banners
c)Selling by all staff
d)Face-to-face selling

 
2. Market Segmentation means
a)segmenting the customers as per their needs
b)segmenting the salesmen
c)segmenting the employees
d)segmenting the products

3. Marketing for promotion of business in Banks involves :
a) Better Customer Service
b) Customer need identification
c) Customised products
d) All of the above

4.Marketing strategy means–
a)To introduce in sales promotion scheme
b)Population
c)Perseverance
d)Demands

5. Bancassurance is a relationship between Bank and___?
a)Education
b)Insurance Company
c)Employee
d)Customer

6.The financial contracts whose value are obtained from the values of underlying
assets are:
a)Bonds
b)Mortgages
c)Derivatives
d)Stocks

7.Dividing the market into segments and charging the same price for everyone in
a segment is called______?
a)Steaming pricing
b)Cost based pricing
c)Personal pricing
d)Group pricing

8.Home Loans are basically______?
a)Short term finance
b)Loan given to minors
c)Long Term loans
d)Long given for boosting profits

9.CRM means_____?
a)Customer Related Management
b)Customer Relationship Management
c)Custom Relation Management
d)Customer Relationship Marketing

10.CRM is a_______?
a)pre sales activity
b)a tool for lead generation
c)an ongoing daily activity
d)customer complaints


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