Marketing Awareness MCQ for SBI PO-4

June 16, 2014

Q.1. Just in time (JIT) technique is getting wider acceptance

world over. The technique was first introduced in-

(1) India 

(2) America

(3) Japan 

(4) None of these

(5) All of these 


Q.2. The level of commitment that consumers feel towards

a given brand is called-

(1) Brand equity 

(2) Brand Name

(3) Brand loyalty 

(4) None of these

(5) All of these 


Q.3. Assigning specific Jobs and work places to the selected

candidates is known as-

(1) Placement 

(2) Recruitment

(3) Transfer 

(4) Promotion

(5) All of these 


Q.4. As a councillor, a personnel manager-

(1) Reminds the management of moral obligations towards

employees.

(2) Encourages the employees.

(3) Tries to settle the disputes between labour &

management.

(4) All of these

(5) None of these


Q.5. Information systems can assist manager by -

(1) Providing information

(2) Providing data on internal sources

(3) Directing

(4) All of the above

(5) None of these 


Q.6. Warehouse Management does not include -

(1) Space determination 

(2) Stock layout

(3) Stock design 

(4) Stock placement

(5) Order picking procedure 


Q.7. A marketing technique where marketer plays a specific

role in a particular segment is called -

(1) Mass Marketing

(2) Niche marketing

(3) Strategic Marketing

(4) Communication Marketing

(5) None of these 


Q.8. Which among the following is not an example of convenience goods?

(1) Tea 

(2) Newspaper

(3) Coffee 

(4) Shirts

(5) None of these 


Q.9. In Marketing Mix 4 P’s Imply -

(1) Product, Price, Place, Promotion

(2) Product, Price, Policy, Place

(3) Place, People, Product, Promotion

(4) All of the above

(5) None of these 


Q.10. In Market segmentation which among the following is not an economic component-

(1) Age 

(2) Gender

(3) Both 1 and 2 

(4) Income level

(5) Taxes 


Q.11. Which among the following is a feature of good

forecasting method -

(1) Accuracy 

(2) Simplicity

(3) Economy 

(4) Availability

(5) All of these 


Q.12. A person who ultimately determines any part or whole of the buying decision is called-

(1) Decider 

(2) Buyer

(3) User 

(4) Influencer

(5) None of these 


Q.13. When a firm sells off part of its business to another it is

called-

(1) Diversification 

(2) Divestment

(3) Pruning 

(4) Strategy

(5) Joint venture 


Q.14. Buyer Resistance means -

(1) Buyers fighting with the salesman

(2) Reluctant salesman

(3) Indifferent Salesman

(4) Hesitant buyers

(5) None of these 


Q.15. Digital Bank can be resorted through -

(1) Mobile phones 

(2) Internal

(3) Telephones 

(4) All of these

(5) None of these 


Q.16. Cross selling is very effective in the sale of one of the

following -

(1) Debit – Card 

(2) Credit- Cards

(3) Internal- Banking 

(4) Auto Loan

(5) All of these 


Q.17. Target market for debit card is -

(1) All existing account holder

(2) All sales persons

(3) All NRI’s

(4) All HNI’s

(5) All of these


Q.18. SME means -

(1) Small and medium enterprises

(2) Small scale marketing entities

(3) Small & medium establishments

(4) None of these 


Q.19. “Out-sourcing means service rendered by -

(1) Outside agencies

(2) Other departments of the company

(3) Employees other than the sales person

(4) Marketing department

(5) None of these 


Q.20. Sales promotion involves, the incorrect option-

(1) Building product awareness

(2) Creating interest

(3) Providing Intonation

(4) Designing new product

(5) None of these 


Q.21. DSA Means -

(1) District sales Authority

(2) Direct Selling Agent

(3) Distributor and Sales agent

(4) None of these

(5) All of these 


Q.22. “Conversion” in sales language means -

(1) Converting a buyer into a seller

(2) Converting a seller into a buyer

(3) Converting a prospect into customer

(4) All of these

(5) None of these 


Q.23. Bank Marketing is treated as -

(1) Transaction marketing 

(2) Service marketing

(3) Indoor marketing 

(4) all of these

(5) None of these 


Q.24. Leads can be provided by -

(1) friends relatives 

(2) Websites

(3) Directories 

(4) All of these

(5) None of these 


Q.25. Marketing is – Find the wrong option -

(1) an ancient concept

(2) a modern concept

(3) a continuous affair

(4) a team effort

(5) None of these  



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