Marketing Awareness MCQ for SBI PO-3

June 16, 2014

Q.1. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business- 

(1) To protect companies from each other.

(2) To protect companies from unfair business practices.

(3) To protect the interests of the society.

(4) To businesses from unfair consumer demands.

(5) All of these 


Q.2. The last stage in selling process-

(1) approach 

(2) handling objections

(3) closing 

(4) follow up

(5) All of these 


Q.3. The Major advantage of survey research is its-

(1) Simplicity 

(2) Structure

(3) Organization 

(4) flexibility

(5) All of these 


Q.4. A ----- is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.

(1) Demand 

(2) Basic staple

(3) Product 

(4) Service

(5) All of these


Q.55. ______ is a person's distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-

(1) Psychographics 

(2) Personality

(3) Demographics 

(4) lifestyle.

(5) All of these 


Q.6. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-

(1) Environment 

(2) Response

(3) Stimuli 

(4) Buying center

(5) All of these 


Q.7. The course of a product's sale and profit over its lifetime is called-

(1) The sales chart

(2) The dynamic growth curve.

(3) The adoption process

(4) The product life cycle.

(5) All of these 


Q.8. All of the following are thought to be sources of new product ideas Except-

(1) Internal Sources 

(2) Customers

(3) Competitors 

(4) Local library

(5) All of these 


Q.9. If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-

(1) New brand strategy

(2) Live extension strategy

(3) Multiband strategy

(4) Brand extension strategy

(5) All of these 


Q.10. If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before)

(1) Market-Penetration

(2) Market development

(3) Product development

(4) Diversification

(5) All of these 


Q.11. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a.

(1) Group 

(2) Bi-variant-population

(3) Sample 

(4) Market Target

(5) None of these 


Q.12. Joining with foreign companies to produce or market product and service is called-

(1) Direct exporting

(2) Indirect exporting

(3) Licensing

(4) Joint-Venturing

(5) None of these 


Q.13. A --- is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-

(1) Product feature 

(2) Sponsorship

(3) Brand 

(4) Logo

(5) None of these 



Q.14. The study of human population in terms of size,density, age, gender, race, occupation and other statistics is called:

(1) Geothermic 

(2) Demography

(3) Ethnography 

(4) Geography

(5) None of these 


Q.15. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called.

(1) Marketing strategy

(2) Marketing Control

(3) Marketing analysis

(4) Marketing implementation

(5) None of these 


Q.16. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?

(1) Retailer 

(2) Business

(3) Government 

(4) Service

(5) None of these 


Q.17. Cost that do not vary with production or sales level are called-

(1) fixed costs 

(2) Variable cost

(3) Standard costs 

(4) Independent-costs

(5) None of these 


Q.18. Consumer Information source-

(1) Personal source and commercial source

(2) Public source

(3) experiential source

(4) all of the above

(5) None of these 


Q.19. Zero-based budgeting (ZBB) means-

(1) A tool of marketing cost

(2) a tool for financial analysis

(3) each year, budgeting starts from a scratch.

(4) a certain percentage of sales

(5) both 1 & 2. 


Q.20. Which of the following expresses Maslow's Motivation  theory best----

(1) Importance of Motivation for customer development

(2) Why people are driven by particular need at particular

times.

(3) Where human needs are arranged in a hierarchy.

(4) All of the above

(5) None of these 


Q.21. The long term objective of marketing is-

(1) Customer satisfaction

(2) Profit maximization

(3) Cost cutting

(4) Profit maximization with customer satisfaction

(5) None of these 


Q.22. Which among the following is statistical indicator for

equality in income distribution-

(1) Gini Coefficient 

(2) Price Indices

(3) GNP 

(4) GDP

(5) None of these 


Q.23. Short term planning focuses on-

(1) Functional plans 

(2) Long term objective

(3) Specific goal 

(4) Both 1 & 3

(5) None of these 


Q.24. In marketing terms Attitude can best be defined as a -

(1) Rude behaviour of Salesperson

(2) Rude behaviour of consumer

(3) Mental state of consumer

(4) Ego of the marketing executive

(5) None of these 


Q.25. Reference group influences Vis-a-Vis consumption

decision is a function of the----

(1) Product Category

(2) Group characteristics

(3) Group communication process

(4) All of these

(5) None of these 


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