Marketing Awareness MCQ for SBI PO-2

June 16, 2014

Q.1. The best advertisement is-

(1) Glow sign boards 

(2) On internet

(3) TV media 

(4) Print media

(5) A satisfied Customer 

Q.2 Acid Test of a brand is-

(1) Brand preference

(2) Brand awareness

(3) Brand loyalty

(4) Brand equity

(5) Band acceptability 

Q.3.In banks loans and advances are considered as-

(1) Assets

(2) liabilities

(3) Resources

(4) cause of expenditure

(5) None of these 

Q.4. In the context of globalization, BPO means-

(1) British Petroleum Organization

(2) British Passport Office

(3) Business Process Outsourcing

(4) Business Process Orientation

(5) All of the above 

Q.5. Modern method of marketing include-

(1) Publicity on the net

(2) Advertisement on the net

(3) Soliciting business through e-mails

(4) Both 1 and 2

(5) All of the above 

Q.6. For effective marketing the salesmen should have which of these qualities-

(1) Creativity

(2) Team spirit

(3) Motivation

(4) Effective communication skill

(5) All of these 

Q.7. Market Research is needed for-

(1) Deciding the market area

(2) Deciding the right-product to be sold.

(3) Making proper marketing decisions

(4) Deciding right time to sell

(5) All of these

Q.8. Which of the following statement is true-

(1) Marketing makes the company to go into loss due to

higher expense

(2) Marketing is not required in profitmaking companies

(3) Marketing sharpens the mind of the employees

(4) Marketing is wastage of time.

(5) All of these 

Q.9. Marketing plan helps in-

(1) Better lead generation

(2) Better systems

(3) Better results

(4) Better customer service

(5) All of the above 

Q.10. Motivation means-

(1) Inspiring employees to perform better

(2) Better communication skills

(3) Sales coaching

(4) Market research

(5) None of these 

Q.11. In a Marketing process in today's world-

(1) Only standard products are sold

(2) The seller needs to have product knowledge

(3) The seller should ensure customer satisfaction

(4) Only quantum of sales matters.

(5) All of these 

Q.12. Sale forecasting involves-

(1) Sales planning

(2) sales pricing

(3) Distribution channel

(4) Consumer Tastes

(5) All of these 

Q.13. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;

(1) People

(2) Packaging

(3) Process

(4) Physical evidence

(5) Both 1 and 2 

Q.14. Dumping relates to the sale of-

(1) Products in foreign markets that cannot be sold in the

home market

(2) Products discontinued in the home market sold to a

foreign market

(3) Production in foreign markets that cannot pass safety

standards in the home market

(4) None of these

(5) All of these 

Q.15. The following does not represent a market situation-

(1) A bank run dispensary located in its, staff quarters.

(2) A fund raising charity show for the members of an NGO

(3) A meditation camp of a religious organization concluded

for its members.

(4) A stall distributing Kada Prasad in a Gurudwara

(5) All of these 

Q.16. The following offering is not a service-

(1) Fixed deposit receipt

(2) Postage stamp

(3) Insurance policy

(4) Gift coupon of the chain store.

(5) All of these 

Q.17. The act of obtaining a desired object from someone by

offering some in return is called as a-

(1) Transaction

(2) Exchange

(3) Relationship

(4) Value

(5) None of these 

Q.18. _______ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.

(1) Group 

(2) Product line

(3) Category 

(4) Market

(5) None of these 

Q.19. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called- ----------- goods-

(1) Industrial

(2) Specialty

(3) Shopping 

(4) Convenience

(5) None of these 

Q.20. Out of the following ------ is not an objective of pricing-

(1) Profit

(2) Stabilizing demand an sales of the product

(3) Improvement in product quality

(4) Expansion of business.

(5) All of these 

Q.21. Out the following ------- is not the three level of the product-

(1) Core 

(2) Symbolic

(3) Augmented 

(4) fragmented

(5) None of these 

Q.22. Of the following pricing methods----- is not for new product-

(1) Market skimming 

(2) Penetration

(3) Discriminatory pricing 

(4) None of these

(5) All of the above 

Q.23. In market skimming pricing strategy-----

(1) Initially price is lower than it is reduced

(2) Initially price is higher than it is reduced

(3) Initial price is high and is maintained high

(4) None of these

(5) All of these 

Q.24. Bank of Mathura is offering higher interest-ratio fixed deposit to senior citizens of 60 years and above- It is practicing- 
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) All of these  

Q.25. With---- pricing, the products are priced below list price (or even cost) for a temporary period to create buying urgency- 
(1) Reference
(2) By-product
(3) Promotional
(4) Market penetration
(5) All of these

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