Marketing Awareness MCQ for SBI PO-1

June 16, 2014

Q.1. Market expansion means:

(1) Hiring more staff

(2) Buying more products

(3) firing more staff

(4) Buying more companies

(5) None of these 


Q.2. Effective marketing helps in-

(1) Developing new products

(2) Creating a competitive environment

(3) Building demand for product

(4) All of these

(5) None of these 


Q.3. A good seller should have the following qualities-

(1) Developing the work 

(2) Submissive

(3) Sympathy 

(4) All of these


Q.4. One of the following is a target for the marketing of internet banking-

(1) All the customers

(2) All the educated customers

(3) All the computer educated customers

(4) Only creditors

(5) None of these 


Q.5. Planned cost service means-

(1) costly products

(2) extra profit on the same cost

(3) extra work by seller

(4) all of these

(5) None of these 


Q.6. Rural marketing is not required because-

(1) Rural people do not understand marketing

(2) It is not practical from the cost point of view

(3) It is sheer wastage of time

(4) All of these

(5) None of these 


Q.7.InConsumer behavior 'Perception is a process through which-

(1) a consumer make ultimate purchasing

(2) a consumer is satisfied

(3) a consumer's mind receives, organizes and interprets

physical time

(4) Both 1 and 2

(5) All of the above 


Q.8. Sale forecast implies-

(1) an estimate of the maximum possible sales opportunities

present in a particular market segment.

(2) an estimate of sales, in physical units, in a future period

(3) Estimating the number of sales person required to sell a

product.

(4) Both 1 and 2

(5) Neither 1 nor 2 


Q.9. Advertising for............. is not allowed on T.V.

(1) Liquor 

(2) Cigrattes

(3) Both 1 and 2 

(4) Soaps

(5) None of these 


Q.10. Entrepreneurs find direct marketing attractive because of -

(1) Investment is low

(2) It doesn't required specialized skills

(3) Returns are quick

(4) All of above

(5) None of these 


Q.11.Atheory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-

(1) Quickest the best 

(2) Instant service

(3) Service on time 

(4) Timely effort

(5) Matter theory 


Q.12. Demonstration is an exercises to-

(1) attractively pack and display the goods

(2) Prove the characteristic of the product

(3) Both 1 and 2

(4) Window shop

(5) Neither 1 nor 2


Q.13. In selling "Consumption" is the ultimate goal of the sales while a marketer-

(1) Identifies consumer needs and wants.

(2) Develop an appropriate product/service to attain customer satisfaction.

(3) Accomplish organizational goals through integrated

marketing approach

(4) all of the above.

(5) None of these 


Q.14. 'Casual' research is basically concerned with-

(1) Establishing cause and effort relationship

(2) Arriving at a forecast or prediction of interest.

(3) measuring and estimating the frequencies with which of things occur

(4) All of above

(5) None of these 


Q.15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-

(1) Brand goodwill method

(2) price premium method

(3) Production method

(3) Both 1 and 2

(4) Neither 1 nor 2 


Q.16. Bank Marketing means-

(1) Selling of Banks

(2) Merger of Banks

(3) Selling bank's products and services

(4) None of these

(5) All of these 


Q.17. Credit cards are used for-

(1) Cash withdrawals

(2) Purchase of air tickets

(3) Purchase of consumable items from retail outlets

(4) all of these

(5) None of these


Q.18. Home loans are granted to-

(1) Individuals 

(2) Institutions

(3) Builders 

(4) all of these

(5) None of these 


Q.19. ATMs are-

(1) Branches of Banks

(2) Manned counters of Banks

(3) Unmanned cash dispensers

(4) All of these

(5) None of these


Q.20. Relationship selling means-

(1) Preparing a list of relatives

(2) Cross selling

(3) Selling to relatives

(4) Selling to strangers

(5) Telemarketing 


Q.21. Proper pricing is needed for-

(1) Extra charges of extra services

(2) Levy of VAT

(3) Good customer services

(4) Putting burden on the customers

(5) Depositing money in bank. 


Q.22. The abbreviation ISP stands for-

(1) International Spy Project

(2) Indian Social Planning

(3) Initial Service Provider

(4) Internet Service Provider

(5) None of these 


Q.23. ESOP stand for-

(1) Efficient Service of Promises

(2) Effective System of Projects

(3) Employee Stock Option Plan

(4) Essential Security of Project

(5) Equity Stock Option Plan 


Q.24.The balance sheet of an organization gives information regarding-

(1) Result of operations for a particular Period

(2) The financial position as on a particular date

(3) The operating efficiency of a firm.

(4) Financial position during a particular period

(5) All of the above 


Q.25. The advantage of telephone interview are-

(1) Relatively low cost per interview

(2) Good for reaching important people who are inaccessible

(3) Securing Co-operation which is not always possible

(4) All of these

(5) Both 1 & 2 


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